Gorlan: Rugs and Minimalism



Can we just spend a minute to admire the perfection of this space?


Take a bunch of exotic-looking rugs, a lavish brass staircase, and a blue velvet couch to add some extra drama. Done? Ok cool, now place them in the most clean and minimal setting ever and you've got the flagship store of Gorlan in Milan.

Persian company Golran produces rugs that are akin to fine works of art, so it seems fitting that the brand’s first flagship store is a gallery-like space. Located on Milan’s lively Via Pontaccio, the inaugural outpost’s interior is the work of Storage Associati architects with art direction by Francesca Avossa Studio.

‘One of the main challenges was to avoid creating just a store,’ explains Avossa. ‘This space is of course a place where exceptional rugs are displayed and staged like in an art gallery. But we wanted it to be more; a meeting space where designers and architects can come, be inspired and where beautiful projects are created.’

On the ground floor a serene clean-lined white space is flooded with daylight by three wide frameless windows. Down below in the basement, a wider ‘sample library’ and office space houses more than 500 carpet samples within a bespoke sliding shelf system. Here, customers can peruse exquisite hand knotted rugs by the likes of Dimore Studio, Inga Sempé, Raw Edges, Bertjan Pot and Isabella Sodi.

To ensure that the basement space does not go undiscovered, Storage Associati installed a glittering brass staircase that connects the two floors. ‘This staircase attracts customers down into the library space,’ say the designers of the opulent intervention. ‘The choice was to let customers enter a calm and simple gallery where carpets are hung on the wall or suspended like masterpieces. Contrary to this, the brass of the staircase creates a break, calling customers down into the working area, where we played with copper and detailed forms.

via Wallpaper*


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comments (6)

Lynn White
September 8, 2017 Reply

WOW! These rooms and rugs are amazing! My favorite is the first pic.

September 8, 2017 Reply

Such gorgeous designs! I completely agree that these are more works of art than home decor. I love all the vibrant colors!

Desiree Lamar
September 8, 2017 Reply

Woowww, these rugs are beautiful. The art gallery set-up is an interesting take on their flagship store. I like that they want it to be a creative place for architects and designers to get their creative juices flowing.

September 9, 2017 Reply

The photos, the rugs, the showroom - this is all so gorgeous!!! The blue one near that spectacular set of gold stairs maybe my favorite!

Visit me at Old World New!

Elizabeth O
September 9, 2017 Reply

Wow! Those rugs are so great. What an incredible design. The blue one rugs looks so perfect and that is my favorite.

Ebrian Fox
September 9, 2017 Reply

Wow this are neat. One of my favorite is minimalism and with this is might even better combination in a while for a change.

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